Managing Director

Dr Teoh Lian Hong, a medical petitioner by profession. He has been in government service as senior health officer since 1981 and held various administrative posts. He holds a master degree in Public Health Administration in 1986 from UP, IPH Manila.

He started involving in property development as Managing Director for Plentifiled Sdn Bhd a developer who had successfully developed 300 acres of Industrial Commercial and Residential mixed development with a GDV of RM290 millions between a year of 2001 to 2006. He embarked second development in Sandakan with able Marketing Directors Norlaila Lee who jointly owned 75% of ELSB, a reputed developer, developing 40 acres of industrial and commercial development at Sandakan with GDV of RM190 millions. Phase I has been completed and handed over, while Phase II with GDV of RM80 million already achieved sales 70%. Full completion expected by June 2011.

Business Centre Melaka
After two successful developments the holding company ELSB has decided to take up a more challenging development at Melaka in MITC area involving 7.12 acres prime commercial land with an approved GDV development of RM220 millions Phase I and a Hotel projects of RM130 millions. The project shall be internally finance by ELSB and the directors.

After achieving a great success in all his projects, he has given his commitment to this line of business. Dr Teoh Lian Hong is a prominent and prudent businessman.

He is also the Group Managing Director of Equity Leader Sdn Bhd and its related companies. All the companies under his leadership and management are at helm of great success.
Marketing Director
Pn Norlaila Lee Abdullah is the Marketing Director who is a well experienced and capable in the marketing line. She managed and led an overwhelming sale of more than 90% of the sale properties with gross development value of RM260 millions such Taman Sri Putra in 1996 for 50 units, and Sri Damansara in 1997 for 200 units respectively. She has strong interpersonal and marketing skills with more 16 years in this line of business.
Administration Director
Shelly Chai, the Administration Director holds Diploma In Accounting (LCCI Higher) in 1988. She has almost 23 years working experience in the accounting and administration line.
Assistant General Manager
Dr. Edwin Teoh Jit Siong, a Bachelor of Medicine and Bachelor of Surgery (MBBS) from Melaka Medical College has experience in houseman service in Hospital Seberang Jaya, Penang. He is the Managing Director’s right hand man in managing and monitoring the Projects under Equity Leader Sdn. Bhd and also Plentifield Marketing Sdn. Bhd.
Personal Assistant of Managing Director
Holding a degree in Accounting from Multimedia University and with experiences in financing field, Liew Su Ann is currently assisting Dr. Teoh in his property and investments. She started in Ernst & Young as an auditor and later on, as a Finance Executive in Kao Penang Group.
Project Manager
Rahim Bahrim, the Project Manager holds a Degree in Bachelor of Engineering (B.Eng (Hon) EE) trained under the wing of Dr Teoh Lian Hong is in charge in the Business Centre in Bandar Hang Tuah Jaya, Melaka on a piece of 7.12 acres of 99 years leasehold land approved for development by Majlis Perbandaran Hang Tuah Jaya (MPHT).
Marketing Manager
Rahmat Bahrim, an accountant by background from Sunway College and was a Petronas scholar, has successfully hit 50 million worth of sales within a year. He has vast experiences such as giving seminars, participating in exhibitions, organizing marketing plans and also leading marketing teams. Under his wing, a marketing team has been trained to research and make marketing plans effectively.
Management & Staff
The Management of PMSB is assisted by the middle management and staff which are well experienced and trained. PMSB is an organization that is committed to develop its staff by providing courses and seminars. The staff’s welfare is well taken care by PMSB management.